AMP GuidedSell: field sales and guided selling for FMCG distributors.

AMP GuidedSell is a configurable field-sales and guided-selling application. It helps representatives manage store visits, review customer context, capture orders, identify product distribution gaps and explore relevant cross-selling opportunities, and it adapts to each distributor.

Try the interactive demo Discuss Your Field-Sales Requirements

The visit is where selling happens.

Representatives visiting retail outlets have to review the customer, choose products, spot opportunities and capture the order, often in a few minutes. When it relies on fragmented information or individual judgement alone, valuable opportunities are missed.

AMP GuidedSell gives the visit a clear structure and puts relevant context and suggestions in front of the representative at the right moment. It can be adapted to different distributors, product catalogues, sales processes and commercial strategies.

A five-stage visit.

Stage 1

Visit tasks and observations

Review assigned activities; record stock checks, merchandising, competitor presence and notes, with photos where useful.

Stage 2

Customer and store overview

See customer context, previous orders and sales history before taking the order.

Stage 3

Initial order capture

Record requested products and quantities in a clear, mobile-friendly catalogue.

Stage 4

Guided selling and opportunities

Surface configurable suggestions: complementary products, items not ordered recently, assortment gaps and priority products.

Stage 5

Review and complete the visit

Confirm the order and observations, record the outcome, and make it available for reporting.

Try a store visit.

Walk through the five stages: record observations, review the customer, capture an order, explore opportunities and complete the visit. Every store, product, price and rule is fictitious. Suggestions are generic, configurable examples.

AMP GuidedSell: field-sales demo

Concept demo · fictitious stores, products, prices and rules · prices in AED

    Illustrative demonstration with fictitious data.

    Management capabilities.

    What can be designed or configured around the field app, depending on each customer’s requirements. Not every capability is part of every deployment.

    Salesperson activity visibility
    See what the field team is doing across the day and week.
    Store-visit tracking
    Which stores were visited, when, and what happened.
    Product distribution and assortment reporting
    Where products are present or missing across stores and categories.
    Sales targets and performance dashboards
    Targets and progress for individuals, teams or areas.
    Customer follow-up management
    Follow-ups raised in the field, tracked until closed.
    CRM leads and opportunities
    Prospect stores and opportunities in one pipeline.
    Order and sales reporting
    Orders captured in the field, ready for management review.
    Configurable guided-selling rules
    Distributor-defined relationships, priorities and examples that drive suggestions.
    ERP integration
    Designed around the distributor’s architecture, for example with Odoo or another ERP.

    A reusable framework, configured per distributor.

    AMP GuidedSell is a reusable framework. Each distributor’s catalogue, product relationships, priorities and commercial rules are configured for that distributor and stay theirs.

    The framework

    • Five-stage visit workflow
    • Order capture and product catalogue screens
    • Configurable guided-selling and reporting structure
    • ERP integration approach

    Configured by each distributor

    • Product catalogue and pricing
    • Product relationships and priorities
    • Selling rules and reporting needs
    • Integration with their ERP

    Where it can be applied

    Food and beverage distributionConsumer goods distributionHousehold productsPersonal careOther FMCG distribution operations

    These are potential applications, not a list of live clients.

    Selling FMCG Through Field Teams?

    Tell us about your catalogue, your representatives and how orders are captured today.

    Discuss Your Field-Sales Requirements All custom solutions

    Prefer to reach us directly? sales@ampdata.ae · +971 50 252 5360