A field-sales app built for guided selling
AMP developed a field-sales application that helps representatives sell more effectively during customer and retail-store visits, with guided selling, product-gap analysis and cross-selling.
The store visit is where selling happens.
The customer is an FMCG distributor whose field-sales representatives work through product catalogues, learn what each customer buys, spot missing or complementary products, and capture orders during store visits.
A well-designed guided-selling application gives that process structure, and makes it easier for representatives to see relevant selling opportunities while they are standing in the store.
Built on a reusable framework.
The application follows a structured visit: tasks and observations, customer overview, order capture, guided selling and visit completion. AMP’s reusable field-sales framework can be adapted to other FMCG distributors with different catalogues and commercial rules.
Configured per distributor
Each deployment is shaped around the distributor’s own catalogue, product relationships and sales priorities.
What the application does.
Guided selling
A structured selling workflow for representatives.
Product-gap analysis
Highlights products or categories that may be missing from a customer’s typical order mix, based on available data and configured rules.
Cross-selling
Suggests complementary products for the current order.
ABC classification
Prioritises products and categories using configured business logic.
Related recommendations
Presents complementary products from defined relationships or rules.
Order capture
Structured selection of products and quantities during a visit.
Standardised selling
Consistent practice across retail visits.
Reusable framework
A foundation adaptable to other FMCG distributors’ catalogues, relationships and rules.
Business value.
- Field-sales application developed by AMP
- Guided selling, product-gap analysis and cross-selling
- ABC classification, related-product recommendations and order capture
- Reusable framework for FMCG distributors
- Better sales execution during visits
- More structured customer visits
- Improved visibility into product gaps
- Identification of potential cross-selling opportunities
Qualitative and potential. The application does not guarantee higher sales or any specific percentage improvement.
Technologies used
Selling FMCG Through Field Teams?
Tell us about your catalogue, your representatives and how orders are captured today.
Prefer to reach us directly? sales@ampdata.ae · +971 50 252 5360